Market Research & Consumer Insights for Confident Decisions
We combine qualitative and quantitative methods to validate demand, define audiences and identify winning positioning. Insights translate directly into product, pricing and go-to-market plans—no 60-page PDFs that gather dust.
What’s Included
- Audience research: personas, needs, jobs-to-be-done, barriers
- Competitor benchmarking: positioning, pricing, channels, creatives
- Pricing studies & willingness-to-pay (Van Westendorp / Gabor-Granger)
- Concept testing: ad mockups, landing pages, product naming
- Surveys, interviews and light usability testing
- Actionable dashboards & playbooks for marketing and product
What You Can Expect (Typical Ranges)
| Outcome | Typical Range | What Influences It |
|---|---|---|
| Persona clarity | 2–4 segments with decision drivers | Interview quality, sample diversity |
| Positioning confidence | High/Med decision confidence with A/B concepts | Concept strength, test size |
| Pricing window | ±10–20% around recommended price | Method used, product maturity |
| Channel prioritization | Top 2–3 channels identified | Category dynamics, budget level |
| Message lift | +15% to +40% CTR in pre-launch tests | Creative quality, targeting fit |
Ranges depend on sample size, category complexity and whether you’re testing brand-new vs incremental ideas.
How We Run Research
- Define — Objectives, hypotheses, audiences, success metrics.
- Design — Method mix (surveys, interviews, tests) and sampling plan.
- Field — Recruit, collect, moderate and quality-check responses.
- Analyze — Synthesize, quantify, benchmark, and pressure-test insights.
- Decide — Present trade-offs, recommendations and 90-day actions.
Long-Term Benefits
- Clearer positioning and stronger creative angles
- Less wasted spend by focusing on proven channels
- Pricing confidence and better margin control
- Faster product/market fit learning cycles
Packages (No Prices Shown)
Starter — Signals
Quick read for early decisions.
- Competitor snapshot & basic personas
- 1 quick survey or 5–7 interviews
- Concept sanity check
- Mini dashboard + next steps
Growth — Validation
Deeper validation for launches.
- Competitor deep-dive & 2–3 personas
- Survey + interviews (mixed methods)
- Price window estimation
- Positioning & channel playbook
Scale — Strategy
Board-level strategy & planning.
- Full competitor matrix + benchmarks
- Segmented pricing & elasticity study
- Concept tests (ads/landing pages)
- Roadmap + BI dashboard
Packages exclude respondent incentives and third-party panel costs. Scope is finalized after a discovery call.
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Tell us your objectives — we’ll reply with a 90-day plan in 24 hours.